Why hire a virtual assistant? Your definitive guide

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In this article...

If you’re overwhelmed with task management or need someone to help the rest of your company’s departments work better and more organized, a virtual assistant is the person you’re looking for.

Yes, we’re talking about a professional with specific skills for the requirements of your niche or industry who’s going to:

  • alleviate the workload
  • keep up to date with emails and communications, including social media management, which we all know can be time-consuming
  • promptly address administrative needs
  • help attend to requests from clients, suppliers, and partners
  • manage the progress of those important tasks (that sometimes get forgotten)
  • boost the growth of your project if you’re in the early years of your venture.

If the strategic incorporation of virtual assistants interests you, this is the perfect guide for you.

Now, let’s talk openly…

Can virtual assistants boost efficiency across businesses of all sizes?

Starting from the fact that virtual assistants are as customizable and specialized as your requirements, they can significantly boost performance in virtually any scenario.

Whether you’re an entrepreneur or business owner in the early years of your venture, a private professional, or part of a large company, hiring a virtual assistant will enhance your operations and drive growth.

Consider this, as an entrepreneur trying to grow your business while handling multiple responsibilities, hiring a virtual administrative assistant will provide necessary support to manage emails, appointments, conduct market research, and assist in administrative tasks. This frees up your time and energy to focus on the main business activities, like product development or customer acquisition.

In essence, virtual assistants are like fish in water in digital environments, adeptly mastering multitasking.

Suppose you’re a growing medium or small business. As your company expands, you’re likely to face an increase in workload and the need to manage multiple projects and tasks.

Hiring an executive assistant can provide your company with the flexibility and support needed to handle this growth efficiently and operate more effectively.

The benefits that a virtual executive assistant can provide to a small business are as diverse as the skills they possess, the niches they specialize in, or the tasks they perform.

Finally, consider a large company with a complex organizational structure and a broad range of departments and teams. Even in this environment, a personal assistant can provide administrative and operational support to different areas of the company.

Therefore, the ability of these professionals to adapt to various environments and work remotely makes them a valuable resource for improving efficiency and productivity in any organization, regardless of its size.

So, if you’re looking to hire a virtual assistant, whether it’s an administrative assistant, executive assistant, or a personal assistant, you’re making a strategic move to boost your business.

Recommended reading: The Transformative Role of Virtual Assistants in Modern Business >>

Transition from traditional to technological with virtual assistant service

It is now clear that a VA can help in the execution of daily tasks that, although they do not produce income directly, are crucial for the rest of the departments that bill, sell or develop new products or services to function efficiently.

Now, if we talk about a business that is looking to transition to e-commerce or that is in the middle of digital transformation, we have another range of benefits, such as:

  • assistance in adopting new sales tools and channels
  • creation and management of digital channels
  • handling of online requests from new and current customers to improve customer support processes.
  • management of administrative and operational tasks
  • incorporating specialized digital marketing skills into the team.

It is true that the transition from traditional to technological can be a challenge for many companies, but with the help of virtual assistance, this process becomes much more manageable and effective.

Our experience with Sandra Shenker is an example of this: Transitioning To E-Commerce With Virtual Assistant Help.

So, what skills and services should you hire to get the best results?

Let’s see what the next point has to offer…

Hire a virtual assistant: best services according to your need and type of business

Every company, whether an early-stage start-up or an established corporation, has its own unique needs and challenges.

Therefore, when considering hiring a virtual assistant, it is crucial to carefully assess what areas require support and what skills are most relevant to drive growth and operational efficiency.

For businesses focused on marketing and brand promotion (whether their own or clients’), having a VA staffer well-versed in social media management, email marketing strategies, and search engine optimization can significantly impact lead generation and the expansion of online presence.

In the case of recruitment, a virtual assistant’s ability to perform tasks such as candidate sourcing and interview coordination can streamline the hiring process and ensure the selection of the best talents for the team.

For businesses dedicated to e-commerce, a virtual assistant with experience in managing online stores and customer support can ensure a smooth and satisfying shopping experience for customers, and can also take care of social media management.

Meanwhile, in the realm of finance, bringing on board a specialized virtual assistant with experience in accounting or financial analysis can ensure robust financial management and well-informed decision-making.

You can also hire a virtual employee who provides you with technical support.

If you want to know more about this topic, we recommend reading our extended article: Discover which virtual assistant services you should hire.

Ultimately, whatever type of business or industry you are in, the key is to identify the areas where a dedicated virtual assistant can add the most value and then select the appropriate services accordingly.

By doing so, you can optimize your operations, increase productivity, and focus on what really matters: growing your business.

How virtual assistance enhances customer support

In today’s dynamic business landscape, providing exceptional customer support is paramount to maintaining a loyal customer base and driving business growth.

By leveraging the expertise and efficiency of virtual assistants, businesses can elevate their customer service standards and ensure customer satisfaction at every touchpoint.

One of the key benefits of virtual assistance in customer support is its ability to enhance responsiveness.

→ Virtual assistants can promptly address customer inquiries, concerns, and issues, ensuring timely resolutions and fostering positive customer experiences.

Also, virtual assistants contribute to streamlining customer support processes, resulting in increased operational efficiency.

→ By optimizing workflow and resource allocation, virtual assistants enable businesses to deliver consistent and reliable customer service, leading to enhanced brand reputation and customer loyalty.

Furthermore, virtual assistants can play a proactive role in customer support by anticipating and addressing customer needs before they escalate into significant issues.

→ Through data analysis, customer feedback monitoring, and trend identification, virtual assistants can identify areas for improvement and implement proactive solutions to enhance the overall customer experience.

Why do we say that hiring a virtual assistant in Latin America is a strategic, cost-effective, and efficient decision?

Hiring a virtual assistant in Latin America represents a strategic decision for several reasons.

Firstly, the region hosts a wide base of highly qualified and bilingual talents, allowing companies to access professionals with specific skills and a solid academic background.

This translates into a greater diversity of options to adapt to the specific needs of each company, from digital marketing to customer service in several languages.

From a profitability standpoint, hiring a virtual assistant in Latin America can be a more economical option compared to other regions of the world.

  • Labor costs are usually lower in Latin American countries, allowing companies to get great value for their investment.
  • In addition, by avoiding expenses associated with hiring on-site staff, such as office space and labor benefits, companies can significantly reduce their operating costs.

Regarding efficiency, virtual assistants in Latin America offer exceptional flexibility and adaptability.

  • By working remotely, these professionals can perform their tasks from anywhere with an internet connection, allowing greater agility and responsiveness.
  • On the other hand, Colombian talent shares the same time zone with companies in the USA and Canada, meaning communication can be fluid, during regular working hours and efficient.

In summary, hiring a Latin American virtual assistant is a strategic decision because it allows access to high-quality talents at a reasonable cost, while offering exceptional flexibility and efficiency to drive your company’s growth and success.

The exceptional benefits of Colombian virtual assistants

There is an additional value, if we talk about hiring Colombian talent, and it is the possibility of including in your team a professional who identifies with your culture, values, and language.

Much of our staff of Colombian talent has been in the United States before, either studying or traveling for tourism, meaning they have had direct contact with the country’s culture, which represents an advantage when we talk about nearshore hiring.

And those who have not yet visited the country are actively working to do so in the future.

Cultural affinity makes remote teams work.

On the other hand, Colombians are resilient, charismatic, professional, proactive people, who know how to work in a team and, moreover, know how to communicate.

These characteristics, inherent to our people, allow us to help companies like yours build remote teams that last over time.

What is the best way to find and hire Colombian virtual assistants?

The best way is through a strategic partner that meets these three criteria:

  1. Staffing experience
  2. Quality of talent
  3. Cost-effective solutions

By partnering with a company that fulfills these criteria, you can save time by entrusting the process of finding the right virtual assistant to experts who understand your needs.

Moreover, they will handle all the management, work, and paperwork involved in searching, recruiting, and hiring remote talent, allowing you to focus on other important aspects of your business.

Discover the importance of choosing the right partner at: How To Hire A Bilingual Virtual Assistant In Latin America.

Indeed, you could explore other hiring modalities, such as engaging a freelance virtual assistant, making a direct hire, or utilizing global outsourcing platforms, but these alternatives often come with more complexity and less customization compared to partnering with a staffing agency like ours.

If you want to know more about these hiring modalities you can read: How To Recruit An Ecommerce Virtual Assistant.

In our case, the offer of virtual assistants includes search, pre-selection, interviews, selection, hiring of talent (complying with corresponding legal obligations) and retention of the same.

We have a specialized team in charge of the well-being of the talent that supports employees in their professional goals and trains them to improve their skills.

And we do this because we believe that one of the best ways to support our clients’ operations is by taking care of the talent we provide them, which includes continuous support, training and motivation.

I am ready to hire virtual assistants, what is the next step?

The first thing you need to do is understand which areas of your business need help and in what aspects you need the support of a virtual assistant.

You may already have a clear idea of the tasks you want to delegate, but it is also important to be open to exploring new areas where virtual assistance could make a difference.

With the support of our team specialized in providing remote talent, you can refine your vision of the current needs of your business.

Click here for a first strategic meeting with the Shark Helpers staffing team >>

Once your needs are defined, we can help you better understand how a virtual assistant can optimize your operations and maximize your company’s productivity.

This process will lead us to create a detailed job description outlining the tasks, responsibilities, and qualifications required for the position.

The job description is fundamental in ensuring that we find the perfect candidate that fits your requirements and expectations.

Once the job description is ready, the recruitment process will begin.

The good news about having a staffing partner like us is that you don’t have to take care of the recruitment, our team of experts takes care of the entire process for you.

We are the ones who:

  • post the job offers,
  • evaluate and preselect candidates,
  • conduct the interviews,
  • validate skills and language proficiency,
  • present you the candidates that best fit your requirements, and
  • once you choose the professional you want to add to your team, we start the hiring process.

Again, fulfilling legal obligations, guaranteeing a good working environment and a cost-efficient monthly rate for you.


Closing stories…

Here we share some experiences of our virtual assistants working from Colombia for companies in the United States.

We invite you to read the professional growth story of one of the virtual assistants who was part of our team: How Is Being A Virtual Assistant In A Huge Company, My Experience In USA Supply Source.

In that story you will see how a company went from working with 12 virtual assistants in 4 shifts to hiring more than 100 virtual assistants for their growth demands.

There is also a second story that tells how a young woman who was a language teacher became the first virtual assistant of a consulting firm, taxes and accounting called Business Atelier.

The experience was so enriching for both parties that, after a few months, Business Atelier decided to include more remote Colombian professionals in their team.

You can read the full story in My Virtual Assistant Experience Journey: Embracing Change.

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