How to Hire a Marketing Person: Roles and Top Skills

How to Hire a Marketing Person Roles and Top Skills

In this article...

Hiring a marketing person or a customer expert without:

  • Investing countless hours in the recruitment process
  • Making profile mistakes due to not defining the right skills
  • Spending a fortune to have the qualified talent your business needs on your team.

Is there a way to achieve this without going through all that? 

You can do it, and that’s why we’re here.

Simplifying the recruitment, hiring, and talent retention process is our greatest strength. So, here are some valuable tips from our people.

Before contacting a digital marketing professional

Identifying your needs is the first essential step in hiring the ideal digital marketer or social media manager from a marketing agency or an alternative source.

This clarity of purpose is what makes your recruitment process effective, enabling you to connect with agile, competent professionals who resonate with your brand’s ethos.

The journey to hiring your ideal marketing coordinator or digital marketer begins with a clear identification of your business needs. By asking yourself what areas of your business you seek to enhance, you can craft a precise job description. Do you need to:

  • Boost social media engagement?
  • Streamline your email marketing campaigns?
  • Construct a robust customer service team?
  • Enhance visibility on search engines?
  • Refine post-sale support and complaint management?
  • Prepare your online store for key dates like Black Friday, Cyber Monday, or Easter?
  • Allocate certain tasks to a professional?
  • Employ a bilingual virtual assistant to handle both customer service and marketing tasks?

This is a great way to hire the right marketing specialist without feeling overwhelmed during the process.

This approach simplifies the process of hiring the right marketing talent, reducing the risk of feeling overwhelmed. Hence, before you hire from a marketing person, identify your specific challenges and goals. This will enable you to make more strategic decisions while searching for suitable candidates.

Top marketing skills to hire

Marketing profiles are abundant, and with new technologies, market changes, and user behavior, new professions are emerging in this field. The same goes for the sales and customer service sector.

However, many professions share skills, and many professionals strive to learn and even master several of them. For example:

Search Engine Optimization (SEO)

SEO is arguably one of the most sought-after specific skills, and it’s one of the top 5 e-Commerce growth strategies.

SEO is a top marketing tool and one of the most sought-after specific skills. It’s a sure bet in any marketing plan to increase organic visibility in search engines for small businesses and beyond. SEO can be applied to websites, blogs, eCommerce platforms, and social media marketing channels like YouTube, TikTok, LinkedIn, Pinterest, and more.

A digital marketing expert with SEO knowledge can help you incorporate this powerful tool into your marketing initiatives. For specific web positioning, we recommend more specialized profiles.

Marketing analyst

The role of a Marketing Analyst is crucial for any marketing plan. This marketing role leads the planning, execution, and analysis of online advertising strategies, aiming for effective short and medium-term results. They are masters of numbers and helms of digital tactics!

The goal of hiring a professional with these skills is to make every dollar invested in marketing count and boost your small business’s growth. This skill is crucial when you want to implement or improve marketing initiatives.


Creativity is the heart of digital marketing and a non-negotiable skill. A creative expert has the ability to develop innovative and engaging ideas that capture your audience’s attention and enhance brand awareness.

Their fresh and original ideas are the spark that ignites memorable campaigns that stand out in the digital world.

Mastery of Social Media (those relevant to your strategy)

In terms of content generation and social media marketing strategies, this skill is extremely important.

Fortunately, there is a large pool of qualified candidates who master this skill, making it easier to incorporate into your team and meet your marketing goals.

Writing Skills

Words hold immense power in the digital world. A well-crafted message resonates deeply, and that’s what every company should aim for in its communications with its target audience.

The art of writing well will never go out of style and is an essential tool in any marketing arsenal.

Digital advertising or online campaigns

A digital marketing expert with a knack for Online advertising campaigns is an invaluable asset. They possess the knowledge to set up and manage these campaigns, optimizing them for remarkable results. This expertise can significantly enhance the visibility and efficiency of your marketing strategy, making your product marketing efforts more impactful.

Leadership and Communication Skills

Leadership and communication skills are integral to the hiring process. These skills allow for effective interaction with customers, formulation of strategic plans, and smooth operation of remote teams. These are crucial considerations when you are hiring digital marketing professionals.  When you have clarity on your needs and the skills you wish to incorporate, it’s time to explore specific marketing roles or profiles. 

Marketing specialists you can hire

Once you have clarity on your needs and the skills you want to incorporate, you can start exploring specific marketing roles or profiles.

Here’s a list of digital marketing professionals you could hire:

Marketing manager

The Marketing Manager is the chief strategist who oversees all marketing activities.

Their expertise provides a comprehensive vision of strategy, campaign coordination, and resource optimization. This role is particularly critical in shaping your marketing strategy.

Digital trafficker

Digital Traffickers are specialists who know how to drive traffic to your website or platform using online advertising strategies like Google Ads or Facebook Ads.

They aim to maximize visibility and conversions by directing your audience to the right place, thereby enhancing your marketing campaign’s success.

Hire remote designers

Designers, are the digital artists on your marketing team. They create stunning visuals that capture attention and effectively convey the message.

Their work helps your brand stand out in a visually competitive world and can significantly boost your product marketing.

On the other hand, a specialized user experience designer can help you create a visually friendly interface, which can influence user retention.

Hire copywriters and content writers

These professionals are experts in creating persuasive and engaging content. Their writing skills are crucial for generating relevant content that attracts and converts customers, making them an essential part of any marketing campaign.

Hire video editors

Video Editors transform ideas into captivating visual content, a key aspect of promoting products or services. Given that video content often converts more effectively than images, employing a video editor can significantly enhance your marketing strategy.

Digital project manager

This profile is the conductor of digital projects.

They coordinate teams, set deadlines, and ensure that everything is in sync. Without them, project execution could be chaotic, affecting the overall marketing campaign’s effectiveness.

Specialized eCommerce profiles

Many professionals, not necessarily linked to marketing, have experience in the eCommerce sector.

Such profiles are useful for improving online stores, internal logistics, customer support, and more.

How to recruit an eCommerce virtual assistant >>

Web analytics specialist

Web Analytics Specialists interpret data, generate reports, and provide valuable insights for decision-making. Their skills are the foundation of modern marketing and are highly sought after by marketing agencies.

Influence marketing specialist

This is the strategist behind collaborations with influential online personalities. It can be a crucial profile when you want to take your campaigns to the next level.

Customer services representatives

Although not a digital marketing profile, customer service professionals often develop various marketing and sales skills.

Hiring customer service professionals improves retention and strengthens the brand’s reputation.

The process of hiring the right candidate from a digital marketing agency or other source is a strategic one. It should be done with careful consideration and an understanding of how each role contributes to your marketing strategy and campaigns.

Hiring a marketing professional through outsourcing

In today’s world, hiring a marketing specialist no longer requires you to limit yourself to the physical boundaries of your company.

That’s right; outsourcing remote talent has become the most practical and efficient option, especially when it comes to creative profiles.

So, what are the advantages of hiring the profile you need through a staffing agency?

  • Rigorous selection

Staffing agencies have rigorous selection processes to ensure that only the best professionals join your team.

  • Time savings

Searching for and hiring a marketing professional can be a lengthy process. Staffing agencies simplify this process by conducting the search, selection, and skills validation for you.

  • Access to specialized talent

You have the opportunity to access a wide network of highly skilled marketing professionals without the limitations of local hiring.

Not convinced yet? Perhaps you should consider breaking 7 myths about hiring remote talent.

  • Flexibility

You can easily adapt your marketing needs according to demand.

If you require more support at certain times of the year or for specific projects, a staffing agency can provide you with temporary professionals.

  • Efficiency

The agency takes care of administrative aspects, allowing you to focus on your core business.

  • Cost reduction

Hiring a full-time employee entails not only a salary but also benefits, workspace, and other associated expenses.

Outsourcing marketing personnel through a staffing agency allows you to control and reduce operational costs without compromising quality.

Discover how Marknology boosted business growth by hiring specialized marketing and customer service professionals

Read the showcase here >>

Ready to hire marketing and customer service professionals in the short to medium term?

Let us assist you with that! Click the button and schedule a meeting with our team.

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