Online sales businesses never sleep. And this alone should be enough to convince you that implementing e-commerce growth strategies is the right path.
Online sales have a fast-paced, challenging, and ever-changing rhythm. Every new trend, technology, or user preference seems to alter consumer behavior.
Keeping up with this pace is complex in itself. Doing it without clear and defined strategies is a sentence. There’s no doubt about it.
Let’s take a look at what the U.S. Department of Commerce, eMarketer, and Statista claim:
By 2025, approximately 23% of retail sales in the United States are expected to occur through e-commerce, while figures from 2022 represented only 14%.
But beware, in China, the United Kingdom, and South Korea, e-commerce surpasses 32% of total sales. These figures shout something: growth is constant, and staying updated is not an option.
Are you ready to take on the challenge of improving, boosting, and leveraging your e-commerce business by implementing growth strategies? Because that’s what you’re about to discover next: the 5 e-commerce strategies that will take you several steps higher.
We’re talking about proven and tested tactics that can take your business to the next level. So, get ready to learn how to keep your e-commerce constantly expanding and growing.
5 E-commerce Growth Strategies
Competition in the world of e-commerce is fierce.
So, to stand out in this exciting digital space, it’s crucial to stay up-to-date with strategies that work.
We, along with thousands of experts worldwide, agree that the following are the most powerful for any online business.
Let’s dive in!
1) Prioritize Customer Retention
It may sound contradictory, but it’s a fact: retaining existing customers is more profitable than attracting new ones.
It doesn’t mean you should pause your marketing campaigns targeting the top of the sales funnel. Quite the opposite.
What we’re trying to convey is that every company has significant potential for repeat purchases that often goes ignored. Customers who have already made a first, second, or even third purchase tend to be neglected.
A grave mistake!
While you neglect your existing customers, your competition invests a lot of money in luring them to their side.
Prioritizing customer retention, in terms of costs, time invested, and results, is a winning move.
Speaking of money, optimizing costs is one of the 7 Reasons To Hire Workers In Colombia.
And what does customer retention involve?
- Loyalty Programs: Offer rewards, discounts, and exclusive promotions to frequent customers.
- Continuous Communication: Maintain constant communication with your customers through newsletters and personalized emails.
- Post-Sale Support: Provide excellent post-sale service to ensure customer satisfaction.
These are just a few actions you can implement in your business.
2) Enhance User Experience on Your Website
Smooth navigation and an exceptional user experience can make all the difference in the success of your online store.
Think about it. What makes you stay on a website and make a purchase?
The answer, aside from “they have what I need or think I need,” probably includes an intuitive design and a personalized experience.
Golden Rule #1: Closing sales is easier when navigation is personalized and intuitive.
Let’s make room for another protagonist of the second e-commerce growth strategy: the checkout process, which can either be your worst feature or your best ally.
Millions of shopping carts are abandoned because the checkout process is complex, tedious, and unclear.
Customers want to be able to choose what they’re buying and, I don’t know, in two or three clicks, have paid and received confirmation on the website and through email.
Golden Rule #2: Payment should happen naturally. Simple. Easy.
To recap, you need a responsive, intuitive, and personalized website where online payment is as easy as clicking twice.
This is what buyers want. So, let’s get to work and give it to them!
We have an article that can help you find top-notch IT talent to improve your e-commerce site: Hiring Developers In Colombia: Easy, Fast, And Efficient.
3) Key E-commerce Strategy: Embrace Automation
Automation is like having a team working 24/7 without fatigue.
You can apply it in various areas of your online business, from managing emails to customer support and inventory management. It’s also particularly effective for your marketing strategies.
Remember, it’s not about having your employees work longer; it’s about using tools that enhance work, making it more efficient and agile.
Some examples of automation you can implement in your online business include:
- Automated (and Personalized) Emails: Set up automated emails for abandoned carts, purchase follow-ups, reminders, exclusive promotions, product recommendations based on past purchases, and more.
- Chatbots: They are perfect for answering frequently asked questions and providing instant assistance.
- Inventory Management: Use technological tools to help you keep control of your inventory and generate automatic alerts when restocking is needed.
Automation helps you to save time and resources, enabling you to focus on strategic tasks.
4) Implement Social Commerce
If you haven’t heard, social media is no longer just for sharing photos and updates; it’s a powerful sales channel.
- Take advantage of Instagram Shopping: tag your products in posts and stories so users can buy directly on the social network (which also works for Facebook).
- If your audience is on TikTok, sell while doing live streams! Set up TikTok Shopping and LIVE Shopping Ads.
- Consistently post your products and clearly explain how they can be purchased, preferably with a direct link, simplifying things.
- Use social media advertising campaigns to reach your target audience.
- If someone writes on your social media, they should receive a response within the first 30 minutes, 60 minutes at most.
Perhaps this is the moment to consider How To Recruit an E-commerce Virtual Assistant who can manage sales through social media and provide quality service.
Should you be on all social media platforms?
You should be on the ones you consider relevant to your marketing strategy.
5) Think Long-Term SEO
Let’s make one thing clear:
Better search engine rankings = constant traffic and higher sales.
SEO is a long-term investment for the success of your online store. It is not for social media but for your medium, which is your website.
Now, how to improve your long-term SEO:
- Keyword Research: Identify relevant keywords for your industry and optimize your content accordingly.
- Quality Content: Publish useful and valuable content on your website and blog.
- Technical Optimization: Ensure that your site is technically optimized for search engines.
Remember, SEO is a long-term strategy that requires patience but can yield significant benefits in the future.
When to Implement E-commerce Strategies
Let’s start by saying that the perfect time to implement e-commerce strategies is NOW.
The type of strategy to implement is what can vary, as each phase has challenges and opportunities.
So, to help you identify when the right timing, let’s look at three common scenarios.
For Businesses Just Starting
If you’re in the early stages of your online business, congratulations! This is the ideal time to plan and lay the foundation for sustainable growth.
The e-commerce strategies that will benefit you the most are those focused on building a strong online presence and gaining visibility among your target audience. (e.g., SEO and social media).
For Businesses Operating for a Few Years
If your online business has been running for a while, it’s time to take a step forward. Perhaps you’ve reached a point where you feel you’ve plateaued or could be doing more.
At this point, consider strategies to expand your reach, optimize the customer experience, and automate processes (achieve more with less).
For Growing Businesses
If your online business is already experiencing steady growth, fantastic! Now is the time to accelerate and maintain that momentum.
Growth strategies may include diversifying your offerings, optimizing the sales funnel, and investing in advanced marketing.
Understanding your online business goals will be crucial for implementing the most appropriate e-commerce growth strategies in the current phase of your business.
Partner Up to Implement E-commerce Growth Strategies
We’ve reached the crucial point in our e-commerce growth adventure!
You’ve explored five key strategies to take your online business to the next level, but now it’s time to put these ideas into practice with a team of dedicated professionals.
Now, how can you access the best talent without compromising your budget or flexibility?
The answer lies in collaborating with dedicated remote professionals.
How can you do it? This is where we come in!
At Shark Helpers, we’ve been providing Colombian remote talent to international businesses for over 3 years.
- We offer you a comprehensive solution.
We take care of talent selection, contract management, and long-term retention.
We don’t tie our clients down with restrictive contracts; instead, we offer a monthly payment structure that gives you the flexibility you need.
Remember the customer retention strategy?
We also apply it to our professionals!
We keep our talents engaged, motivated, and ready to drive your business towards continuous growth.
So, as you embark on implementing these strategies, consider partnering with Shark Helpers to access high-quality remote talent.
It’s the final step in your journey to e-commerce success.
Don’t fall behind on this exciting e-commerce growth journey.
Get in touch with us and discover how we can help take your business to the next level!