5 eCommerce Growth Strategies: Boost Your Online Business

Online sales businesses never sleep. And this alone should be enough to convince you that implementing eCommerce growth strategies is the right path.

Online sales have a fast-paced, challenging, and ever-changing rhythm. Every new trend, technology, or user preference seems to alter consumer behavior.

Keeping up with this pace is complex in itself. Doing it without clear and defined strategies is a sentence. There’s no doubt about it.

Let’s take a look at what the U.S. Department of Commerce, eMarketer, and Statista claim:

By 2025, approximately 23% of retail sales in the United States are expected to occur through e-commerce, while figures from 2022 represented only 14%.

But beware, in China, the United Kingdom, and South Korea, e-commerce surpasses 32% of total sales. These figures shout something: growth is constant, and staying updated is not an option.

Are you ready to take on the challenge of improving, boosting, and leveraging your e-commerce business by implementing growth strategies? Because that’s what you’re about to discover next: the 5 e-commerce strategies that will take you several steps higher.

We’re talking about proven and tested tactics that can take your business to the next level. So, get ready to learn how to keep your e-commerce constantly expanding and growing.

5 E-commerce Growth Strategies

Competition in the world of e-commerce is fierce.

So, to stand out in this exciting digital space, it’s crucial to stay up-to-date with strategies that work.

We, along with thousands of experts worldwide, agree that the following are the most powerful for any online business.

Let’s dive in!

1) Prioritize Customer Retention

Contrary to what some might believe, retaining existing customers is more profitable and a key component of an effective eCommerce growth strategy.

This doesn’t imply you should halt marketing campaigns targeting potential new customers. Rather, it emphasizes the often overlooked potential for repeat purchases from customers who have already made their first, second, or even third purchase.

Ignoring your loyal customers is a significant oversight! While your attention is elsewhere, competitors invest substantially in attracting your customers to their side. Prioritizing customer retention is a winning move, considering the costs, time investment, and results.

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So, what does a customer retention strategy involve in the context of an eCommerce growth strategy?

Firstly, Loyalty Programs. Reward your loyal customers with discounts, exclusive promotions, and rewards. This not only enhances the shopping experience but also fosters customer loyalty.

Secondly, Continuous Communication. Keep the lines of communication open with your customers through newsletters and personalized emails. This ensures customer engagement and keeps your brand at the forefront of their minds.

Lastly, Post-Sale Support. Excellent customer service doesn’t stop at the point of sale. Providing post-sale support is crucial to ensure customer satisfaction, cementing their loyalty, and encouraging them to become repeat customers.

These are just a few actions you can implement in your eCommerce business to boost customer retention and drive growth.

2) Enhance User Experience on Your Website

A seamless navigation and an exceptional user experience are crucial for boosting eCommerce sales and driving repeat purchases.

What keeps a customer on your website, prompting a purchase? Likely, an intuitive design, personalized experience, and a clear understanding of customer behavior.

Golden Rule #1: Enhancing conversion rates is easier when navigation is personalized and intuitive, catering to the unique needs of your customer base.

Now, let’s highlight another key element of eCommerce growth strategy: the checkout process. This can either be your biggest hurdle or your greatest ally. Millions of shopping carts are abandoned due to a complex, tedious, and unclear checkout process.

Customers want simplicity. They want to select their products and, in just two or three clicks, have paid and received confirmation on the website and through email.

This level of simplicity encourages repeat purchases and fosters brand awareness.

Golden Rule #2: Payment should be simple and easy, providing a positive experience that reinforces customer loyalty.

In summary, you need a responsive, intuitive, and personalized website where online payment is as straightforward as clicking twice. This is what buyers want, and it’s also what increases your brand awareness and conversion rate.

So, let’s implement these changes and give it to them!

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Remember, social proof is a powerful tool in the eCommerce world. By optimizing your website and customer experience, you’ll generate positive feedback and reviews, further boosting your brand’s reputation and success.

3) Key E-commerce Strategy: Embrace Automation

Automation is like having a team working 24/7 without fatigue, making your online business more efficient and agile.

This strategy is not about making your employees work longer; it’s about leveraging tools that enhance work productivity. Key areas for automation in your eCommerce growth strategy can include email marketing, SMS marketing, customer support, and inventory management.

Remember, it’s not about having your employees work longer; it’s about using tools that enhance work, making it more efficient and agile.

Automated and personalized emails are a crucial part of this strategy. For instance, set up automated emails for scenarios such as abandoned carts, purchase follow-ups, and reminders. You can also send exclusive promotions and product recommendations based on past purchases to both existing and potential customers.

These actions can be enriched with insights from Google Analytics to further personalize the customer journey.

Chatbots, another facet of automation, are perfect for answering frequently asked questions and providing instant assistance, acting as a valuable tool in your content marketing strategy. They keep your brand active across social media platforms, providing real-time support and fostering customer engagement.

Inventory management is another area where automation can be a game-changer. Technological tools can keep control of your inventory and generate automatic alerts when restocking is needed, ensuring you’re always ready to serve your customers’ needs.

By employing these automation strategies, which are key components of growth hacking, you save time and resources, enabling you to focus on strategic tasks.

By using these automation strategies, you can drive growth, improve customer retention, and efficiently manage your online business.

4) Implement Social Commerce

Social media platforms have evolved beyond being just spaces for sharing updates and photos; they’ve become powerful channels for eCommerce marketing. 

• Leverage Instagram Shopping: Tag your products in posts and stories, allowing existing customers and potential new ones to purchase directly on the social network. Facebook supports this feature as well. 

• If your audience uses TikTok, engage them with live streams! Setting up TikTok Shopping and LIVE Shopping Ads can drive repeat purchases. 

• Consistently post your products, clearly explaining how they can be purchased, preferably with a direct link, to simplify the shopping experience for your customers. 

• Run social media advertising campaigns to reach your target audience, driving traffic to your eCommerce store. 

• Timely customer service is key. If someone comments or questions on your social media, they should receive a response within the first 30 minutes, or at most, 60 minutes.

• Influencer marketing can also be a significant boost to your eCommerce marketing strategy.

Don’t forget about the potential of Google Shopping as another social commerce tool, which can streamline your product listing and advertising processes for new customers.

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Remember, it’s not about being on all social media platforms, but rather, being on those that are most relevant to your marketing strategy and where your customers are most active.

5) Think Long-Term SEO

Let’s clarify an essential aspect of eCommerce growth strategy:

Better search engine rankings = constant traffic and higher sales.

SEO is a long-term investment for the success of your online store. While it’s crucial to leverage social media platforms for marketing campaigns, SEO is not primarily for these platforms but for your primary medium, which is your website.

So, how do you improve your long-term SEO strategy and, in turn, your organic rankings?

Firstly, engage in Keyword Research: Identify relevant keywords for your industry and optimize your content accordingly. This can involve looking at the language your existing customers use when talking about your products or services, as well as the search terms new customers might use when seeking out what you offer.

Secondly, focus on creating Quality Content: Publish useful and valuable content on your website and blog. This can help with repeat purchases as customers appreciate the additional value provided. Dwell time, the time a visitor spends on your site, is a ranking factor for search engines. The more engaging and informative your content, the longer visitors stay on your site, leading to improved SEO performance.

Thirdly, pay attention to Technical Optimization: Ensure that your site is technically optimized for search engines. This includes aspects like ensuring your site load speed is fast, your website is mobile-optimized, and that you have proper meta tags in place.

Furthermore, integrating your SEO efforts with your social media marketing campaigns can bring additional benefits. While the direct impact of social media on SEO is a topic of debate, there’s no denying that a well-executed social media strategy can drive traffic to your website, increase brand awareness, and enhance customer engagement, all of which indirectly support your SEO efforts.

Remember, SEO is a long-term strategy that requires patience but can yield significant benefits in the future. With the right focus on integrating your SEO efforts with your overall eCommerce growth strategy, you can improve your organic ranking, attract both new and existing customers, and ultimately, increase your sales.

When to Implement eCommerce Strategies

Let’s start by saying that the perfect time to implement e-commerce strategies is NOW.

The type of strategy to implement is what can vary, as each phase has challenges and opportunities.

So, to help you identify when the right timing, let’s look at three common scenarios.

For Businesses Just Starting

If you’re in the early stages of your online business, congratulations! This is the ideal time to plan and lay the foundation for sustainable growth.

The e-commerce strategies that will benefit you the most are those focused on building a strong online presence and gaining visibility among your target audience. (e.g., SEO and social media).

For Businesses Operating for a Few Years

If your online business has been running for a while, it’s time to take a step forward. Perhaps you’ve reached a point where you feel you’ve plateaued or could be doing more.

At this point, consider strategies to expand your reach, optimize the customer experience, and automate processes (achieve more with less).

For Growing Businesses

If your online business is already experiencing steady growth, fantastic! Now is the time to accelerate and maintain that momentum.

Growth strategies may include diversifying your offerings, optimizing the sales funnel, and investing in advanced marketing.

Understanding your online business goals will be crucial for implementing the most appropriate e-commerce growth strategies in the current phase of your business.

Partner Up to Implement eCommerce Growth Strategies

We’ve reached the crucial point in our e-commerce growth adventure!

You’ve explored five key strategies to take your online business to the next level, but now it’s time to put these ideas into practice with a team of dedicated professionals.

Now, how can you access the best talent without compromising your budget or flexibility?

The answer lies in collaborating with dedicated remote professionals.

How can you do it? This is where we come in!

At Shark Helpers, we’ve been providing Colombian remote talent to international businesses for over 3 years.

• We offer you a comprehensive solution.

We take care of talent selection, contract management, and long-term retention.

We don’t tie our clients down with restrictive contracts; instead, we offer a monthly payment structure that gives you the flexibility you need.

Remember the customer retention strategy?

We also apply it to our professionals!

We keep our talents engaged, motivated, and ready to drive your business towards continuous growth.

So, as you embark on implementing these strategies, consider partnering with Shark Helpers to access high-quality remote talent.

It’s the final step in your journey to e-commerce success.

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Don’t fall behind on this exciting e-commerce growth journey.

Get in touch with us and discover how we can help take your business to the next level!